The Career RelaunchBlog

In the fashion industry, people are their own brands. From designers like Coco Chanel to editors like Anna Wintour to the top international supermodels, to today’s most popular fashion bloggers, these people know that their iconic personas are actually a tool for building their careers, businesses and empires. Italian fashion designer Miuccia Prada once said, “What […]

After spending 10 years working in brand management, I’ve come to see just how powerful marketing and branding can be when it comes to making a product or service stand out. I’ve worked on relaunching a business’s name to create a more versatile identity, trash bag brand’s packaging to stand out on shelf, a luxury […]

Self-promotion is not something that actually comes that naturally to me. As someone who’s now running my own business, I have to make a point to market and sell my services, but I always do my best to not overdo it. I suppose I was raised to value qualities like modesty and humility, so the […]

Earlier this year, I was delivering a personal branding workshop for a group of senior business executives who had assembled for a professional development day. During the middle of my presentation on how you can use social media like LinkedIn, Twitter, and Medium to build and reinforce your personal brand, one gentleman raised his hand, […]

A few weeks ago, I hosted a personal branding workshop for some executives, and I was asked a few questions about LinkedIn recommendations: Do LinkedIn recommendations even matter? How many LinkedIn recommendations do I need? Can you have too many LinkedIn recommendations? In short, yes, LinkedIn recommendations can make a positive difference to your online [...]

While you spend time scoping out job opportunities on Indeed, Glassdoor, and even more local job sites, keep in mind that potential employers can be doing the same to you. As easily as you can search a business, they can type your name into Google and find out about you as well. With that in […]