When I was thinking about leaving the corporate world to start my own business, one of the hardest things to figure out exactly what to do next. I had been feeling a bit detached from my work, and I wasn't sure exactly what that meant I should do. I still liked aspects of my marketing role, [...]
Exactly two years ago, I left my corporate marketing job behind. The kind of job that actually looked pretty decent on paper—nice salary, comfy corporate office, fancy job title, and the automatic reputation that comes with working for a blue-chip corporation. The kind of job you’re “supposed” to have after you finish your MBA, one [...]
Over 10 years ago, in my very first brand project, I worked on creating a new company name for the consultancy where I worked in Washington, DC. During the early days of the project when we were brainstorming ideas for a new name, the president of the company placed a book on my desk about Winged […]
When I decided to leave my full-time job to run my own, independent career consultancy last year, it marked the end of my 10-year run in the corporate world. I went from working within for-profit companies in fast-paced, dynamic, organisationally complex business environments to a 1-man operation building my own business one small step at […]