A couple weeks ago, I was at a business school here in the UK coaching an MBA student on the topic of preparing for a brand case interview, and she asked, “What’s a great ad that you’ve seen lately?” I found myself struggling to come up with an answer because to be honest, very few […]
I’d never heard of Blue Monday until yesterday when someone in my family mentioned it to me for the first time. As I look around, I can definitely see exactly where this term came from. As I write this, I’m on my way back from a client meeting, riding home on the Tube during rush […]