The Career RelaunchBlog

Have you ever sat down at a conference, eager to meet someone sitting next to you in the audience only to find him staring at his phone? Have you ever taken the initiative to walk up and introduce yourself by name to someone only to witness her not share her name back in return, instead […]

“Joseph Liu was one of my favourite speakers at TEDx Cardiff.  He shared some themes many of us could relate to, and he spoke with emotion and sincerity. Most of all, he was extremely thought provoking, sharing some interesting lessons that made me reevaluate my life.” -TEDx audience member The first person who ever mentioned TED talks […]

Over 10 years ago, in my very first brand project, I worked on creating a new company name for the consultancy where I worked in Washington, DC. During the early days of the project when we were brainstorming ideas for a new name, the president of the company placed a book on my desk about Winged […]

This article is the second in a 2-part series on defining your personal brand, which originally appeared in The Drum. Your personal brand is the expression of everything you stand for in your career and life. Defining who you are as a brand gives your career meaning and purpose, direction and intention, focus and clarity. […]

In this week’s Drum Marketing Magazine, I cover the first in a 2-part series on personal branding, Defining Your Personal Brand: What are your Attributes & Skills, leveraging principles from consumer brand marketing to help you create your own personal brand.  In this particular article, I cover how to identify your core attributes and skills.  In […]